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1UBU is an Atlanta streetwear brand designing colorful, heavyweight graphic tees, hoodies, and hats around unity, individuality, equality, and self-expression. Because we are all multifaceted — but there is only one you.

At 1UBU, we didn't design boxy tees because they were trending. We designed them because the fit matches the philosophy: wide open, unrestrained, unapologetically you.