1UBU is a brand that is created to help close the gap between the socially normalized and the socially marginalized. 

There is only one you, and you are very different than anyone else. You think differently, look different and speak differently. 1UBU encourages this, 1UBU knows that we are all Multifaceted, MultiColored and even MultiDimensional. No one is better or worse than anyone else, and if we think like that, 1UBU is here to remind you that you are not. 1UBU asks us to leave our indoctrinated negative thoughts, racist words, religious judgements and gender superiorities where the sun doesn't shine....1UBU reminds us that, as we are incredibly unique...so are they! And that is OK. 


1UBU is not a hippie brand, not that there is anything wrong with that, but a brand made by real people who have seen firsthand the damage caused, the hate stirred and the poison indoctrinated by ignorance and the loss of care for others when fear and greed have been allowed to fester. We are not stories on the news, or spit on the tongues of those excited to finally get one up by seeing another trodden. 1UBU is a brand that recognizes souls, not skin, not history and definitely not enemies, we are souls, and that is all that matters.


Colorful sweatshirts, Hoodies and Tees, that is what we are for now. And one day, maybe we will all learn to appreciate everyone else's differences and see each other as a soul instead of a difference. Until then, there is only one you, so don't be afraid to be you, while you let me, be me...!