ABOUT 1UBU
1UBU is an Atlanta-based urban streetwear clothing brand creating inclusive graphic tees, hoodies, sweats, hats, and statement apparel for people who live without judgment and love without boundaries. Built around one powerful message — Be You. Unapologetically.
Every design celebrates individuality, unity, creativity, and the freedom to show up as your full self. Style should express who you are — not who the world tells you to be. Designed to unite, by accepting that we are all different.
The Story Behind the Logo
Our logo is an outline of an original painting called "See From Your Heart" — created by our founder, SAGJOL. The design carries both a masculine and feminine side, unified by the number one, because inside, we are all the same.
We are all souls.
Because of this, we believe in living without judgment and loving without boundaries. We believe in individuality. We believe in not harming — or being harmed by those we do not understand - And we believe in freedom.
1UBU is about getting back to our purity — the way our souls were before the world separated us. Being multifaceted is our commonality. We are ALL multifaceted, but with each of our facets arranged slightly differently, we have been made so beautifully unique. Not wrong. Not better than. Never worse than. Just different.
"Because we are all Multifaceted, but there is only one you…"
(F is for Freedom. The freedom to just be.)
"Be Light, Be Love, Be You"
Original Painting 'See From Your Heart', by our owner "SAGJOL".
(Rolled Gold and oil on canvas 60x48 — The feathers represent "The Light" — how our minds should be. Free from negative ego, with the ability to go within and "See from our Hearts," so we can view each other as souls, not color, religion, or gender. Just souls.)
Brand Mission
1UBU was inspired by God through Art — a creative fusion that guides our purpose and fuels every design. We believe that beneath everything external, we are all the same:
"Souls woven from the same divine thread."
Our mission is to inspire people to see with their hearts, not their differences. Through inclusive, non-conforming fashion, we spark connection, dissolve division, and remind the world that unity begins with empathy. By wearing 1UBU, you carry forward a movement of compassion, creativity, and self-love — one that celebrates the beauty in being authentically you.
As a female-owned small business, we stand for creativity, community, and compassion — blending art, intention, and love into everything we make. Every item is a reminder: your voice matters, your style tells a story, and being yourself is a form of beauty.
Making colorful hoodies, tees, and sweats — sustainable and with purpose.
"LIVE WITHOUT JUDGEMENT. LOVE WITHOUT BOUNDARIES" — Sagjol
What does non-conforming clothing mean?
Non-conforming clothing is style that does not force people into narrow categories. Many 1UBU pieces are made to be worn, layered, and styled by anyone who connects with the message — no matter their sex, color, or age.
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